The Natural History of Burt's Bees
It started with a truck, a dog, and an old farmer's almanac. Faster than you could say "beeswax," Burt's Bees sprouted—flourished—into a household name synonymous with natural, responsible personal care. How do you capture that story in less than two minutes? As with everything else, we found a way.
Can you raise money without a standard slide presentation? Sure. Can you have a great investor meeting that is purely conversation? Absolutely. But it is important to separate the possible from the optimal.
It's so tempting to get straight to the issue, especially since you're certain that you're right.The challenge is that organizations and relationships that thrive are built to go beyond this one discussion. They are built for the long haul, and this particular issue, while important, isn't as vital as our ability to work together on the next hundred issues. So yes, you're probably right, and yes, it's urgent, but if we can't agree on a process to talk about this, we're not going to get anywhere, not for long. Seth Godin